Wilma | 2026

Alison shares the story behind launching Salt & Rally and how she helps business and nonprofit leaders build momentum.
By Lynda Van Kuren, Photography by Peyton Zino

WilmingtonBiz Magazine | 2025

Recognized for expanding the Azalea Festival’s programming and year-round reach, including a record $1 million in sponsorship sales in 2025.
By Staff Reports

Wilma | 2025

Alison discusses her approach to relationship-driven leadership, community connection, sponsorship growth, and building a strong volunteer culture.
By Dylan Schmidt, Group Photos by Madeline Gray & Headshots by Sasha Sheldon

Port City Daily | 2023

A look at Alison’s work to broaden participation through new community partnerships, experiences, and the International Blooms initiative.
By Port City Daily Staff

Wilmington Magazine | 2020

Alison explains the 20/20 Xperiences: a sponsor-backed collection of premium guest experiences designed to create new revenue and deepen engagement. This is especially relevant to your current signature experiences work.
By Judy Royal

The WilmingtonBiz 100: Connectors | 2019

Recognized for bringing together business sponsors, community leaders, volunteers, and partners to produce one of the region’s largest events. Published under Alison Baringer English.
By Staff Reports