About Alison Baringer, Founder of Salt & Rally
Why Salt & Rally
Alison Baringer
Founder & Principal Consultant
Salt & Rally
Relationships Create Opportunity. Leadership Moves It Forward.
For more than twenty years, I have brought businesses, nonprofits, public agencies, volunteers, sponsors, and community leaders together around ambitious goals.
I founded Salt & Rally to help organizations use those relationships more intentionally, turning community visibility, strategic partnerships, sponsorships, and signature experiences into meaningful growth.
I spent nearly two decades helping lead one of North Carolina’s largest and most recognized community celebrations, including ten years as its Executive Director.
While the organization was known for its events, the work behind them was fundamentally about relationships. It required understanding what mattered to businesses, community partners, public agencies, volunteers, supporters, and audiences, then bringing those interests together around a shared opportunity.
Through that work, I helped cultivate hundreds of corporate and community partnerships, grow annual sponsorship revenue beyond $1 million, and lead more than 30 annual programs and experiences reaching over 250,000 people.
I learned how to build trust across sectors, create partnerships that deliver genuine value, and move complex initiatives from an ambitious idea to measurable impact.
Today, I bring that experience to small businesses and nonprofits that are ready to expand their reach, revenue, and impact, but need the right strategy, relationships, and leadership to make it happen,
MEET ALISON BARINGER
WilmingtonBiz 100 Innovator, Greater Wilmington Business Journal | 2025 Article HERE
Woman to Watch Finalist in Business Category, Wilma | 2025 Article HERE
CFEE Graduate, International Festivals & Events Association | 2022 Article HERE
40 Under 40 Award, Wilmington Chamber of Commerce | 2020 Article HERE
WilmingtonBiz 100 Connector, Greater Wilmington Business Journal | 2019 Article HERE
COMMUNITY AWARDS
BOARD & LEADERSHIP EXPERIENCE
Chair, UNCW Alumni Board
President, Junior League of Wilmington
Chair, International Festivals & Events Association Foundation Board
A Career Built on Bringing People Together
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$1M+ in Annual Sponsorship Revenue
Built and retained $1M+ in annual sponsorship revenue as part of a broader strategy encompassing corporate partnerships, business development, marketing, events, and community engagement.
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150+ Community & Public Partners
Cultivated relationships across the business, nonprofit, government, and civic sectors to support shared goals and large-scale initiatives.
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250,000+ Annual Attendees
Led the strategy and execution behind more than 30 annual programs and signature experiences.
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$50M+ in Regional Economic Impact
Helped translate community engagement, partnerships, and signature programming into measurable value for an entire region.
AS FEATURED IN WILMA MAGAZINE
Take 5 with Alison Baringer: Jumping Into a New Chapter
READ THE FEATURE →
Who I Work With
Founder-Led Businesses
Salt & Rally works with founder-led businesses that want to become more visible, connected, and trusted in their communities, particularly those ready to grow their client base through stronger relationships and strategic partnerships.
Nonprofits
I also work with nonprofits seeking to expand their network of supporters, corporate partners, sponsors, advocates, and collaborators, or to create signature initiatives that generate revenue and advance their mission.
In both cases, my role is to help identify the opportunity, bring the right people together, and
provide the leadership and follow-through required to move it forward.
Why Salt & Rally?
Salt represents what is worth preserving: trust, reputation, relationships, mission, and
the qualities that make an organization matter to its community.
Rally represents bringing people together around a shared goal and creating the momentum needed to move forward.
Together, Salt & Rally reflects how I approach every engagement: honor what matters, recognize the opportunity,
gather the right people, and lead the work toward meaningful results.
Your Next Opportunity
May Already Be Within Reach
If you believe stronger relationships, partnerships, or community engagement could help your organization grow,
let’s explore what is possible and how Salt & Rally can help move it forward.